Today we interviewed EinStückLand - Best Galloway meat from the north.

Ein­Stück­Land sells ref­ri­gera­ted Gal­lo­way beef over the Inter­net, but only if the­re is enough demand. That is becau­se at Ein­Stück­Land the cus­to­mers share a cow and it is only slaugh­te­red when the who­le ani­mal has been sold (crowd­but­che­ring). This focus on sus­taina­bi­li­ty runs like a red thread through the busi­ness con­cept of Ein­Stück­Land — from rea­ring the ani­mals, slaugh­te­ring, recy­cling and trans­por­ting the meat packa­ges to the customer.

Ques­ti­ons to Hin­rich Cars­ten­sen and Lina Kyp­ke, foun­ders of EinStückLand:

  • In the area of sus­tainab­le, direct agri­cul­tu­ral mar­ke­ting, you have set a best prac­ti­ce examp­le. Do Gal­lo­way bree­ders now approach you to mar­ket their animals?
  • Gal­lo­way bree­ders come to us from time to time, which we of cour­se very much wel­co­me. We are alrea­dy in con­ta­ct with several asso­cia­ti­ons and regu­lar­ly visit various far­mers. In any case, we noti­ce that we are being tal­ked about by some of them and that’s great.


  • A pie­ce of land is more than “orga­nic”. Is the­re a need for a seal that goes bey­ond the term “orga­nic”?
  • We don’t want to put our trust in a seal. We want to crea­te trust. At the end of the day, you can say that ever­ything that comes from Ein­Stück­Land is good. Then ” Ein­Stück­Land” would be the seal of appro­val. That would be our hum­ble goal. Our cus­to­mers should trust us and we achie­ve this through trans­pa­ren­cy. We let our cus­to­mers get as clo­se as pos­si­ble to our ide­as, to their imple­men­ta­ti­on and also to our day-to-day busi­ness and becau­se of this we are thank­ed for that from all sides.


  • Can the sus­taina­bi­li­ty you live by con­ti­nue to be imple­men­ted with con­ti­nuous­ly incre­a­sing demand?
  • If demand rises, we will not rely on mass live­stock far­ming. Ins­tead, we will have to coope­ra­te with more far­mers who breed Gal­lo­way cows on a small sca­le. The incre­a­sed demand is the­re­fo­re no obsta­cle for us to remain sus­tainab­le in the best pos­si­ble way.


  • Do you also plan to sup­ply super­mar­kets in the medi­um term? Or do you still want to focus on the online channel?
  • We are alrea­dy tal­king to some selec­ted super­mar­kets at the moment, but the­re we would place our dura­ble pro­ducts such as beef stock and sala­mi. The sale of fresh meat will always take place via the internet.


  • What do you want to impro­ve in the future? Are you working on new pro­ducts / offers?
  • Soon the­re will be a new packa­ge in the online shop. A meat packa­ge with 5kg min­ced meat. This is espe­cial­ly good for fami­lies. Or for a gre­at cele­bra­ti­on. In addi­ti­on we plan with dif­fe­rent sau­sa­ges and other mad pro­ducts. But we don’t want to betray too much yet! You will just have to be curious!


  • What would be your wish for from our new Minis­ter of Agriculture?
  • That is a very good ques­ti­on. We are beco­m­ing incre­a­singly awa­re of the extent to which sub­si­dies are being cut. On the one hand the pri­ces are fal­ling and the far­mer is get­ting less and less for the meat (you only have to look at the slaugh­ter pri­ces in the slaugh­ter­house), on the other hand the sub­si­dies are being cut. Ulti­mate­ly it is a huge issue and in many pla­ces some­thing has to hap­pen. Of cour­se, we could say that we are against fac­to­ry far­ming, but this is a leng­thy pro­cess. First, people’s buy­ing beha­viour has to chan­ge. And as we can see, we are on the right track. In any case, we can say that our cus­to­mers are alrea­dy on the right track with us. And we are proud of that!


The Land­pack team says thank you very much for the interview!