We asked Frank Juice — the Munich juice cure manufacturer with juices in all colors.

Frank Juice stands for a healt­hy and balan­ced life­style. The young com­pa­ny from Munich with the same foun­ding date as our­sel­ves hel­ps health-con­scious con­su­mers with juice cures, fas­ting pro­grams and other detox pro­ducts to chan­ge their diet. With the tren­dy short time fas­ting pro­grams dai­ly six dif­fe­rent, cold-pres­sed juices from fruit and vege­ta­ble are taken. Other­wi­se only much water, tea and perhaps a soup. We have tried it our­sel­ves several times. The clean­sing effect on the body is fasci­na­ting. For several years, Frank Juice pro­ducts have been ship­ped safe­ly and sus­tainab­ly ref­ri­gera­ted in our Land­box straw. After the coo­kie and gin­ger­b­read sea­son, spring is the clas­sic detox sea­son. Time to ask.

Ques­ti­ons for Dani­el Andreo­li and Kor­bi­ni­an Gerstl.

  • Frank Juice juices are cold-pres­sed and vegan. What’s that all about?
  • Sin­ce we use only fresh fruits and vege­ta­bles for our juices, which are some­ti­mes roun­ded off with spi­ces, such as cin­na­mon, they are natu­ral­ly vegan.
    Cold pres­sing is a par­ti­cu­lar­ly gent­le method of extrac­ting the juice from the fruit or vege­ta­ble. You can think of it as oli­ve oil. This method hel­ps us bet­ter pre­ser­ve the ori­gi­nal fla­vor and nut­ri­ent content.
    Our juices are pre­ser­ved using the inno­va­ti­ve HPP pro­cess. “HPP” here stands for “High Pres­su­re Pro­ces­sing.” This means that our juices, as part of our juice cures, are pre­ser­ved using high pres­su­re rather than heat. The pro­duct is pres­sed into the bot­t­le under very high pres­su­re. This inac­ti­va­tes micro­or­ga­nisms, but pre­ser­ves heat-sen­si­ti­ve vit­amins and mine­rals as much as possible.
  • Your 5:2 Inter­mit­tent Fas­ting pro­gram also inclu­des a black shot that con­tains acti­va­ted char­co­al. How can you ima­gi­ne the tas­te of an acti­va­ted char­co­al shot?
  • Intern­al­ly, we also call the Black Shot “the mild one”, becau­se it has a lower gin­ger con­tent com­pa­red to the other shots. So per­fect for tho­se who like it less spi­cy. Acti­va­ted char­co­al can be thought of as a spon­ge: due to its enor­mous sur­face area, acti­va­ted char­co­al can bind lar­ge amounts of meta­bo­lic pro­ducts to its­elf. In tas­te, the acti­va­ted car­bon is actual­ly neutral.
  • In inter­val fas­ting, you dis­tin­guish bet­ween pro­grams for women and men. Are the amounts in the women’s pro­gram less or are the­re other differences?
  • The focus of the dis­tinc­tion bet­ween men and women wit­hin our 5:2 pro­gram is actual­ly the ener­gy con­tent. Men are on average lar­ger and hea­vier, con­su­me more ener­gy throughout the day and the­re­fo­re can con­su­me more ener­gy during fas­ting. We have taken care to inte­gra­te this ener­gy in the form of vege­ta­ble pro­te­ins and com­plex carbohydrates.
  • You deci­ded to use rPET bot­t­les ins­tead of glass bot­t­les becau­se the manu­fac­tu­ring pro­cess does­n’t work with glass. What do your cus­to­mers think about the sus­taina­bi­li­ty aspect?
  • Sus­taina­bi­li­ty is par­ti­cu­lar­ly important to our cus­to­mers. So do we, and that’s why we deci­ded to join the DPG depo­sit sys­tem even befo­re the offi­cial intro­duc­tion of the man­da­to­ry depo­sit on juice pro­ducts. This means that we char­ge a depo­sit of 0.25€ on all our 330ml plastic pack­a­ging. The empty bot­t­les can be retur­ned to the 40,000 or so rever­se ven­ding machi­nes or to the beverage retailer, and the depo­sit will then be refun­ded. By intro­du­cing the depo­sit, we can make an acti­ve con­tri­bu­ti­on to CO2 savings, ener­gy effi­ci­en­cy and resour­ce con­ser­va­ti­on. The DPG depo­sit sys­tem has deve­lo­ped into a suc­cess­ful sys­tem for an inno­va­ti­ve and resour­ce-con­ser­ving recy­clab­le mate­ri­als cycle and, with a return rate of up to 99%, is one of the most effi­ci­ent sys­tems. We also cur­r­ent­ly use rPET bot­t­les. rPET (= recy­cled PET) is not­hing other than mate­ri­al that is made from collec­ted beverage bot­t­les — hence recy­cled PET bot­t­les. We have deli­ber­ate­ly deci­ded against alter­na­ti­ve mate­ri­als such as PLA, as the­re are no sepa­ra­te recy­cling cycles for the­se mate­ri­als yet. But we haven’t reached the end yet, of cour­se: We’­re kee­ping our eyes and ears open to opti­mi­ze our pack­a­ging and find a ligh­ter, thin­ner and bet­ter solu­ti­on. Honestly.
  • Can’t your bot­t­les sim­ply be rin­sed and refil­led after being retur­ned to a depo­sit machi­ne? Why take the step of recycling?
  • Unfor­tu­n­a­te­ly, this is not pos­si­ble for hygie­nic rea­sons, and even repro­ces­sing in this form would not be ent­i­re­ly without effort.
  • Do your cus­to­mers some­ti­mes use the straw from your insu­la­ted pack­a­ging for other pur­po­ses? Do you get feed­back on upcy­cling uses?
  • Yes! We often get the hint that the straw can be won­der­ful­ly used for pets. Others have used it for games with the kids. The good thing here is that we are as sus­tainab­le as pos­si­ble in our pack­a­ging and the light­weight plastic wrap­per can be dis­po­sed of in the regu­lar trash, then the straw can be dis­po­sed of in the orga­nic trash. But par­ti­cu­lar­ly bizar­re was the use of the inlay as a seat cushion for the visit to the stadium.
  • Do you do Frank­Juice inter­nal juice chal­len­ges from time to time? Who lasts the longest?
  • Regu­lar­ly, in fact. The impul­se often comes direct­ly from the team. It’s gre­at, espe­cial­ly for new employees, becau­se this expe­ri­ence streng­t­hens the sen­se of com­mu­ni­ty and ever­yo­ne knows right away what our Hero pro­duct feels like. So far, ever­yo­ne has stuck it out, and in fact we recent­ly went on a juice clean­se in a smal­ler group.
  • You have signi­fi­cant­ly expan­ded your pro­duct ran­ge in recent years. What other pro­ducts can we expect from you in the future?
  • We are working on many exci­ting pro­jects — you can look for­ward to it! Fol­low our Insta­gram account to stay up to date. Unfor­tu­n­a­te­ly, we can’t talk about the details here.

The Land­pack team thanks you very much for the interview!